Hoa Le’s Startup Case Study

Hoa Le’s Startup Case Study

The Challenge

Hoa Le was looking to fund a new beauty business and was in need of a startup loan.

The Problem

Through her own initiative, Hoa had explored various lenders and funding options. However, none of the options Hoa had uncovered were attractive to her unique situation. Hoa had yet to register her business, and the lender market was unsurprisingly scarce.

The Solution

After signing up to Swoop, Hoa was contacted by our finance broker team. A dedicated funding manager was able to familiarise herself with Hoa’s situation and the assets and security she possessed which could work in her favour to secure a loan. Using this information and the Swoop platform, Swoop was able to provide Hoa with a much wider range of lending options than she had previously thought available. With Swoop’s assistance through the application process, Hoa was able to secure a $40,000 startup loan for her business, despite only registering her business ABN days prior!


“I found the team at Swoop and the Swoop platform very easy to work with. I will definitely introduce more people to Swoop!”

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